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Beauti-Tone's Natura Paint


Published: 06/03/2014

by Judy Mrudoch - News Release

Burford, ON (March 14, 2014) – With most of Canada experiencing over 100 straight days of white and grey on the outside, perhaps it’s time to turn your moody blues warm and green indoors with an earth-friendly pick-me-up from Beauti-Tone’s Natura paint.


“When I think back to hoping for a white Christmas, all I can say is, what was I thinking," says Bev Bell, Creative Director, Beauti-Tone Paint and Home Products Division, Home Hardware StoresLimited. “But now, I’m coming around to thinking that for anyone who loves to decorate, this winter is a gift. With next to no colour drawing us outside, we are free to spend quality time creating beautiful, warm colour inside our homes. How wonderfully welcoming would it be to open your door to beautiful colour at the end of a long chilly day.”


Warm colours provide the perfect inoculation against the grey winter blues. Try splashing your kitchen with rays of Sunny Disposition from Beauti-Tone Colour Comes Home Lush Life palette (right).


Or bathe yourself in citrus splendor in an Orange You Special bathroom, also from the Lush Life palette (left).

 Worth Your Salt top Sage-ly Advice to steal your affections in the bedroom. Both this ceiling and wall colour (below right) are from the Beauti-Tone Colour Comes Home It's Just Natural palette.


And before you say, I can’t paint because it’s too cold to leave the windows open: think again. “Testament to Home Hardware’s commitment to green and effective, Beauti-Tone’s Natura paint has virtually no odour, no earth unfriendly VOCs, excellent coverage, and is tough and durable,” says Bell. “There’s no reason to let the cold air in to crash your party of warm colour.”


Natura is a truly a no VOC paint and uses Home's no VOC colorants to offer over 1,200 tint choices. This 100% acrylic interior paint offers superior scrubabilty and durability; is scuff and stain resistant; and it gives a tough tack free finish. The Pearl finish includes a natural mildicide which is formulated to combat growth of mold and mildew, making it great for Orange You Special bathrooms. 


It is also easy on the pocket book. Not only is it less expensive than other name-brand paints, but in most instances it is a paint and primer in one. With its earth-friendly, no-odour formulation, it is perfect for homes and excellent for commercial facilities such as offices, hospitals, schools and retirement homes.


“Our customers are telling us they simply love this paint,” says Bell. With a 320 percent sales increase, they are saying, why use a product that is potentially harmful for your environment, when there are alternatives that work just as well, and are safe?


But, don’t stop at paint. Keep the green party going with:


Natura Safe Prep

Would you go out on the town without a little primping and prepping? Prepping is never as glamorous, fun and gratifying as painting but proper prepping will save you time and money, and the finished paint project will look amazing. Unlike TSP, Natura Safe Prep is a unique product that requires no gloves, no rinsing, and is environmentally safe. Here’s a time saver: clean using an abrasive sponge. This allows you to clean and dull in one simple step.


Natura Safe Solution

No brush with danger here. Between varsol, mineral spirits and turpentine which are 100% VOC, and cleaning paint brushes in running water, which releases paint into water systems, cleanup used to be the most earth-unfriendly aspect of painting. Soy-based Natura Safe Solution not only provides a green and clean alternative, but it also conditions paint brushes. It is so gentle you can even use it to clean cosmetic brushes.


Natura Safe Strip (for interior use)

Practice safe stripping: Safe Strip removes water-based, oil-based, solid or semi-translucent stains and paint from interior wood, masonry, and metal surfaces. Non-corrosive and safe for the environment, it does not contain methylene chloride or sodium hydroxide, which are hazardous chemicals. Low odour gel formula clings to vertical surfaces.


Caution: This Wall Contains Graphic Warmth What is the best way to brighten any girl’s day? Diamonds of course, and lots of them. Here’s a great way to inspire some friendly envy amongst your friends with a couple of cool and crafty projects featuring ribbons and diamonds. We’ve used Candelabra, a beautiful warm green infused with candlelight from Beauti-Tone’s Colour Comes Home Refined Instincts collection: Lamp of Luxury



Here’s a bright idea: dress up an accent lamp with bias tape trimming for an instant upscale look. Simply attach trim and bows with white glue. Diamonds are a Girl’s Best Friend Diamonds create a dramatic wall treatment that is easy and affordable.


All you need is:   

  • Beauti-Tone Designer Series Suede paint (Two colours shown: Ivory Tower RI62-0 and Candelabra RI55-0).
  • Painters Tape
  • Level 
  • Measuring Tape 


Here’s how: 

  • Paint entire wall the light colour. Let dry for 48 hours.
  • Measure and mark diamond pattern with a level.
  • Place tape on design to create the white diamond pattern.
  • Run a credit card or putty knife over the tape to ensure a crisp line.
  • Paint the entire wall the contrasting colour.
  • Remove tape immediately.



Manufactured in Canada by Home Hardware, Natura products are available exclusively at Canada’s own Home Hardware, Home Building Centre and Home Hardware Building Centre locations. Home Hardware Dealers provide expert service and advice to help Canadians breathe easier in their homes. Watch later this spring for Colour Comes Home, which is a completely new colour system being introduced in Home Hardware, Home Building Centre and Home Hardware Building Centre locations. For more information on Colour Comes Home visit here.


Beauti-Tone Paint and Home Products Division

This Division of Home Hardware Stores Limited is headquartered in Burford, Ontario and is one of the most modern paint manufacturing facilities in North America. The Division distributes a full range of private label products, including Beauti-Tone paints and a wide range of aerosol and cleaning products such as our most popular and environmentally friendly line of Natura cleaning products. Beauti-Tone is the #1 Canadian-owned and Canadian-made retail paint brand, exclusively sold at Home Hardware, Home Building Centre and Home Hardware Building Centre stores across Canada. Beauti-Tone is part of a family of both water based and solvent based formulations that includes Designer Series, Signature Series, Natura, Weather Shield, Wood Shield and Professional paint. Beauti-Tone has made top quality paints and home products since 1980, and by providing expert advice and designer results, has earned Home Hardware a reputation as Canada's Paint Experts. 


About Home Hardware Stores Limited

100% Canadian owned and operated, Home Hardware Stores Limited has a presence in every Canadian province and territory and is the country’s largest independent, Dealer-owned hardware, lumber, building materials and furniture cooperative. Founded on January 1, 1964 by 122 independent hardware Dealers, the cooperative now includes close to 1,100 stores, under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners, with annual collective retail sales of more than $5.4 billion. Home Hardware’s independent Dealer-Owners, recognized by the North American Retail Hardware Association as Canada’s best-trained Dealer group, have access to 100,000 quality brand name and private label products, a world-class distribution system and draw upon the power of Home Hardware’s network to provide their local communities with top quality products and services at competitive prices. Home Hardware Stores Limited received designation as one of Canada’s Best Managed Companies in April, 2013.




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