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Ben & Jerry’s Introduces New Dairy-Free Flavours

Overview

Published: 02/08/2017

Ben & Jerry’s Introduces New Dairy-Free Flavours Through Exclusive Pint Delivery Service in Toronto

Beloved ice cream brand brings new almond-based options curb side, just in time for Valentine’s Day. 

TORONTO, ON (February 8, 2017) - Beginning this Valentine’s Day, Toronto residents will be able to order pints of Ben & Jerry’s ice cream on-demand. The new delivery service, which will be made available into summer 2017, includes three popular flavour options: Cherry Garcia®, Half Baked®, Chocolate Chip Cookie Dough and introduces two hotly anticipated non-dairy flavours: P.B. & Cookies Non-Dairy Frozen Dessert and Coffee Caramel Fudge Non-Dairy Frozen Dessert. 

 

 
 

 

“With over seven million Canadians being affected by lactose intolerance, Ben & Jerry’s wants to make sure everyone can enjoy our euphoric flavours,” says Rebecca Orellana, Unilever Canada. “Our on-demand ordering service will give our fans a chance to try our new almond-based flavours before they start to hit Canadian store shelves on February 27, 2017.”

Valentine’s Day is one of the most important days of the year for Ben & Jerry’s. With on-demand delivery, Ben & Jerry’s wants to make it easier for both singles and couples to ‘Netflix and chill’ with a tasty pint by their side. To order one of the five pints available, customers can simply visit http://benandJerry.urbery.com, where they will enter in location details (delivery subject to availability in select areas), select a scheduled or same-day delivery time, and then complete purchase with payment. Pints will be available for $8.99 for traditional flavours and $9.99 for non-dairy, plus a $4.99 delivery fee. Delivery is free of charge if three or more pints are purchased. 

Ben & Jerry’s on-demand delivery will be made available February 14, 2017 from 12:00 p.m. to 10:00 p.m., and following Valentine’s Day: Monday to Sunday from 5:00 p.m. to 10:00 p.m. As a special promotion on Valentine’s Day only, customers can buy one pint and get one free with the use of promo code SHARETHELOVE (case sensitive).

 

 

Cory Stewart | Embrace Disruption PR

o: 416.963.9857, c: 647.638.1586  

 

About Ben & Jerry’s:

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to sourcing Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2015 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benandjerrys.ca.

 

 

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